The main goal should be to keep Medium for reading and writing. I believe that the reading experience is primarily provided by the writer. I don’t miss a new design, but I’m curious about the possibilities. The short content sounds a little scary. I am afraid that many non-writers will come here and flood this still clean and quality playing field with rubbish. As a writer, I would need under-hood developments like more detailed analytics. (Especially keyword hits from the search engine. This is very much lacking.) All in order to be a better writer and provide an even better reading experience through Medium. Thank you for your work.